What professionals should learn about business development?
Professionals such as lawyers, architects, accountants, consultants, etc., offer specific and specialized services, and they excel in providing those services. However, such professionals are not trained in the sales aspect of the business. A few years ago, selling professional services was frowned upon. In the current digitally connected world, if you don’t sell your services to your potential audience, they can quickly go to your competitors because they are more visible. Sales training for lawyers and sales training for accountants help increase your visibility and make you more approachable. All professional service providers must also become marketing experts to advertise their services. If you are a budding entrepreneur managing your service business alone, you have to find profitable ways to reduce operational costs. Large firms and businesses have the resources to market to a wide audience. Even if you are a small fish swimming amidst sharks, you can become profitable and av